A visit to the Vakantiebeurs is an inspirational way to find out more about other countries, cultures, indigenous people, cuisines, music, dance and entertainment. Visitors gather information, get inspired and book their holiday as a result of a special offer. Be there to inspire the visitors and to increase your bookings!
Countries, tour operators, campsites and travel agencies are here to promote their holiday destinations and accommodations to consumers keen on travelling. The Vakantiebeurs offers everything travel-related under one roof. Find out more about the 6 sectors of the Vakantiebeurs >>
Differences in how holiday makers prepare
Nowadays, holiday makers take more time to prepare their trips. They are looking for a specific type of holiday:
• 'I am looking for a unique, active and intense experience, with a bigger focus on the activities on offer than the destination itself.'
• 'I am mainly looking to be inspired and want to have fun during the preparations as well.'
• 'Tasting the country': I want to experience it all! See, hear and taste!'
Take a look at the visitor profile of the travel-keen consumers and professionals in the travel branch.
Responding to changing trends
This change in behaviour is asking for a fitting reponse. To ensure we continue to help visitors to the Vakantiebeurs prepare for their perfect holiday, we will be adjusting the trade show concept from the 2014 edition. Various holiday types will get the attention they deserve at special themed plazas. They will be the focus of our communication and get lots of attention at the trade show.
A new lay-out
The trade show will be designed around 2 different lay-outs: types of holidays and geographic locations. Exhibitors make their own choice: what lay-out fits them best? See the participation options for the types of holiday.
Visitors have indicated which themes they are most attracted to, and these themes will be getting pride of place at the trade show:
- EXPERIENCE Adventures & Far-away destinations
- ACTIVE Cycling & Walking
- SEE Cities & Culture
- TOGETHER Family & Children
- SAIL Cruises & sailing
- OUTDOOR Camping
Vakantiebeurs 2014 offers you ample opportunity to quickly and easily meet up with travel-keen consumers face to face, in an inspirational enviroment.
Participating at the Vakantiebeurs is a unique marketing tool to efficiently achieve your business objective(s). This means e.g.: increase your bookings, present your destination, distribute your brochures or meet up with business contacts.
Whether participating at a trade show suits you, is a decision you have to make yourself. We are here to help you make your decision by giving you 10 success factors.
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