VNU

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Concept

vakantiebeursFor many Dutch people, going on holiday is ‘a part of life’. We are a nation of inquisitive travellers, and on average spend a lot of time and money on holiday, recreation and relaxation. A visit to the Vakantiebeurs should take advantage of this, and that is why experience plays an even more central role in the 2015 edition. You’d swear you’re already there!

See • Taste • Smell

More and more, the Vakantiebeurs is becoming a day of anticipation and fun. Jules Verne needed 80 days, but at the Vakantiebeurs, you can travel around the world in just one day. In nine halls, you can discover most of the planet. Experience
• different cultures
• meeting the locals
• the Alhambra
• Italian cooking vakantiebeurs
• climbing walls
• yoga for beginners
• a relaxing drink in the cruise ship bar.

Lay-out

It is important to create an inspiring and exciting event. To make this happen, the trade show has been divided into sections by 1) holiday type and 2) geographic location.

The types of holidays are:

- DISCOVER Far-away destinations vakantiebeurs
- ACTIVE Outdoor & Sports 
- SEE Cities & culture
- TOGETHER Family & children
- SAIL Cruises & sailing
- OUTDOOR Camping
The geographic locations consist of country pavilions, exotic locations and continents. This lay-out means there always is a plaza, (country) pavilion or activity that fits in with what you have to offer. A location where you can meet your target audience.

Orientation and decision-making behaviour

The traditional summer holiday is slowly being replaced by shorter (in-between) holidays. Families, but also couples without children, go on different types of holidays throughout the year; a camping trip in the summer, cycling during the May holiday and a city trip on a Bank Holiday weekend. These modern holiday makers expect quality. They don’t just go without arranging anything. They want inspiration, information and destinations that offer a good price/quality ratio.

Supply and demand

Every edition, we use the wishes and feedback of visitors of the Vakantiebeurs to implement changes. These are your and our customers. Nowadays, it’s all about experiencing things yourself. That is why themes and activities are given a prominent place at the trade show, and the Vakantiebeurs has developed into a veritable holiday experience.

 

Exhibition programme
Visitor profile
Results previous edition
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