VNU

Yvonne Westerbos, director of Myvacationhome.nl

‘The exhibition gives people the opportunity to put a face to a site. And it works!’ I am very happy with the quality of the visitors. ‘The visitors who come to our stand are genuinely interested.’

Visitor profile

Professional visitor profile

  • 57% involved in (investment) decisions
  • 30% of companies have over 100 employees
  • 36% of professional visitors made an appointment with an exhibitor prior to the fair. The average number of appointments per exhibitor was 3.8.
  • 97% said they would consider attending at the 2010 event

 

Professional visitors job profiles

  • Director/owner - 22%
  • Travel advisor - 12%
  • Sales representative/sales employee - 8%
  • Account/product manager - 7%
  • PR or marketing employee - 7%
  • Policy assistant - 5%
  • Purchaser - 3%
  • Branch manager - 2%
  • Other - 34%

 

Reasons for attending (professional visitor)

  • Visit exhibitors - 27%
  • Meet colleagues - 22%
  • General orientation - 16%
  • Specific orientation - 15%
  • New products - 14%
  • Other - 6%

 

Primary target groups consumer days

  • Households with children over the age of 6
  • Households 25 – 35 years of age without children
  • Households, 50 years and over

 

Consumer profile

  • € 2,660 annual spending per person on holidays
  • 86% go on holiday at least twice per year
  • 77% use the fair as source of information to book a holiday
  • 64% earn more than 1.5 times the average income (€32,000)
  • The average age is 49 years
  • 25% have children over the age of 6 and 55% are older than 35 years without children who are living at home. 
  • Consumers rated the fair with a 7.7 (out of a possible 10)