Professional visitor profile
- 57% involved in (investment) decisions
- 30% of companies have over 100 employees
- 36% of professional visitors made an appointment with an exhibitor prior to the fair. The average number of appointments per exhibitor was 3.8.
- 97% said they would consider attending at the 2010 event
Professional visitors job profiles
- Director/owner - 22%
- Travel advisor - 12%
- Sales representative/sales employee - 8%
- Account/product manager - 7%
- PR or marketing employee - 7%
- Policy assistant - 5%
- Purchaser - 3%
- Branch manager - 2%
- Other - 34%
Reasons for attending (professional visitor)
- Visit exhibitors - 27%
- Meet colleagues - 22%
- General orientation - 16%
- Specific orientation - 15%
- New products - 14%
- Other - 6%
Primary target groups consumer days
- Households with children over the age of 6
- Households 25 – 35 years of age without children
- Households, 50 years and over
Consumer profile
- € 2,660 annual spending per person on holidays
- 86% go on holiday at least twice per year
- 77% use the fair as source of information to book a holiday
- 64% earn more than 1.5 times the average income (€32,000)
- The average age is 49 years
- 25% have children over the age of 6 and 55% are older than 35 years without children who are living at home.
- Consumers rated the fair with a 7.7 (out of a possible 10)
