Concept

In January 2018, the 48th edition will be held of the Vakantiebeurs, the best and most inspiring holiday event in the Netherlands. For years, it has been the ideal event for holiday makers to get personal advice from travel agents, tourist organisations and local experts. In a lively and fun setting, visitors can find information, inspiration and entertainment – and of course, book the best deals.

For participants, the Vakantiebeurs is the ideal place to engage in personal contact with their customers (grow database & clientele), present the USPs of their destination or organisation, and tempt people to make a booking with them or travel to their destination.

In addition to the consumer days, the Vakantiebeurs has separate Trade Days (Tuesday and Wednesday), when professionals from the travel industry can do business (B2B-zone), network (matchmaking tool) and keep up with the latest trends, developments and innovations in the travel world by attending one or more workshops and information sessions.

Vakantiebeurs 2018 in a few words…

• Pay-offs: “You can find this… at Vakantiebeurs” & #vakantievoorpret
• New segmented marketing campaign with various campaign images, clearly communicating the great range of destinations and special interest areas.
• Routing at the event: Classification on the basis of geographical areas, continuing the theme “Around the world". At the next edition, we will be creating two extra passages, enabling visitors who wish to do so to take a short-cut (the central axis is reopened/passage between halls 8 and 11).
• Lift the visitor experience to a higher plan, by offering e.g. subsidies for activation-collaborations with participants and the introduction of an Experience Hall, with e.g. a beach café, travel theatre with a varied programme and virtual reality.
• Improve the product range and relevance, by e.g. introducing theatres in the halls, for product and destination presentations
• Local Expert areas - collaborations with bloggers & influencers
• Quality injection for the Trade Days, by offering a very high-quality programme, introduction of a separate B2B zone and a matchmaking tool.

Dates and times
The Vakantiebeurs takes place from Tuesday 9 until Sunday 14 January 2018, in the Jaarbeurs in Utrecht. The show will only be open to professionals from the travel industry on the 9th; the 10th is a mixed day for both consumers and professionals. 

Hall lay-out – Geography & themed zones
Hall 2: Africa, Africa Village and theatre dome.
Hall 3: North America, Canada, Iran and Cruise Boulevard
Hall 4: Central and South America, the Caribbean Village, Asia, Down Under & Pacific, theatre dome
Hall 7: Southern Europe and the Mediterranean, Urban zone and theatre dome
Hall 8: The Middle East and North Africa, VVKR pavilion and NL Reist plaza
Hall 10: The Netherlands, Scandinavia, Iceland, UK & Ireland, food market
Hall 11: Activity hall with picnic area, bike test track, activity plaza, Germany, Austria, Belgium, Central and Eastern Europe
Hall 12: Outfreeca; camping and outdoor holidays

Looking back on the 2017 edition
> Download the 2017 fact sheet