Facts and Figures

In January 2018, the 48th edition will be held of the Vakantiebeurs, the best and most inspiring holiday event in the Netherlands. For years, it has been the ideal event for holiday makers to get personal advice from travel agents, tourist organisations and local experts. In a lively and fun setting, visitors can find information, inspiration and entertainment – and of course, book the best deals.

Vakantiebeurs 2018 in a few words…

  • Pay-offs: “You can find this… at Vakantiebeurs” & #vakantievoorpret
  • New segmented marketing campaign with various campaign images, clearly communicating the great range of destinations and special interest areas.
  • Routing at the event: Classification on the basis of geographical areas, continuing the theme “Around the world". At the next edition, we will be creating two extra passages, enabling visitors who wish to do so to take a short-cut (the central axis is reopened/passage between halls 8 and 11).
  • Lift the visitor experience to a higher plan, by offering e.g. subsidies for activation-collaborations with participants and the introduction of an Experience Hall, with e.g. a beach café, travel theatre with a varied programme and virtual reality.
  • Improve the product range and relevance, by e.g. introducing theatres in the halls, for product and destination presentations
  • Local Expert areas - collaborations with bloggers & influencers
  • Quality injection for the Trade Days, by offering a very high-quality programme, introduction of a separate B2B zone and a matchmaking tool.


Facts & Figures 2017 - UK 

Download here the 2017 factsheet »