Trade visitors

Vakantiebeurs Trade Day

In 2020, we are organising a special edition of the Vakantiebeurs; we are celebrating our 50th anniversary! We would like to celebrate this milestone with our visitors, partners and exhibitors. Together, we have made 50 years of travel history.

In these 50 years, we as Vakantiebeurs have moved with the times and with our visitors. The focus nowadays is more on inspiration, information and entertainment.

In 2019, for example, we paid more attention to and made more room for theatres, the VR pavilion, cooking workshops, various themed routes, theme days such as Photo Friday, a very extensive kid’s programme with a new kid’s zone.

We will expand these even more in 2020. In addition, we are of course organising more festive activities for our anniversary edition. We would love to work together with our exhibitors to make this edition a huge success.

In 2019, we gave the concept behind the Vakantiebeurs a new, different twist. For example, the last edition was more compact and the event was 4 instead of 5 days for consumers. And those changes were successful. In total, the Vakantiebeurs attracted 103,312 visitors in 2019. Exhibitors rated the event with a score of 7.8/10.

Travel Congress / Tuesday 14/1
In 2019, we organised the first edition of the Travel Congress, a new knowledge event for travel professionals and trade visitors. We are organising a second edition in 2020. This event focuses on sharing knowledge, gathering information, inspiration and networking.

For travel professionals, the Travel Congress is the perfect event to get updated on developments and trends in the industry. Do you want to find out more about the Travel Congress? Check out our website.

Trade Day / Wednesday 15/1
The Vakantiebeurs is also a very interesting event for trade visitors. Where else can they find so many travel providers, colleagues, inspiration and knowledge sessions together under one roof? They come to network, find inspiration, keep up to date with the latest trends and developments and to do business.

In 2020, we are organising a Trade Day again. Of course with:

  • The grand opening of the anniversary edition
  • The presentation of the latest Grade NBTC-NIPO figures
  • The latest trends and developments
  • A high-quality Trade Day programme
  • The B2B Lounge – separate zone met special trade units and a business café
  • The ‘matchmaking-tool’ for networking
  • The Trade Day is concluded with a festive Vakantiebeurs Trade Day Party, to celebrate our 50th anniversary.

Consumer Days | Thursday 16/1 until Sunday 19/1
On Thursday 16/1 the anniversary edition will open its doors for regular consumers. Until Sunday 19/1 they can immerse themselves in four days of ultimate holiday fun. Because the first day of your next holiday starts at … the Vakantiebeurs!

What’s in it for you
Over the past fifty years, the Vakantiebeurs has proven to be of value to both exhibitors and visitors. The biggest holiday event attracts more than one hundred thousand travel enthusiasts to Utrecht every year. Visitors come for information on new travel destinations, for inspiration, for great offers and for personal contact with travel agencies and local experts.

By being at the Vakantiebeurs as an exhibitor, you get the opportunity to personally talk to all those travel-loving visitors who are looking for either familiar destinations or ‘something completely different’. Every encounter can have added value for your database, brand awareness, travel portfolio; for your entire company.