Exhibitor form – Lippe Tourismus & Marketing GmbH
We, the Lippe Tourismus & Marketing GmbH, have the task to market the region “Land of Hermann” in the sense of its shareholders. This is done in the areas of tourism and location marketing through internal and external marketing. In this area, we fulfil the task of supplying all the towns and municipalities in Lippe and, of course, also the businesses from the retail, gastronomy and hotel sectors located there with inflow and purchasing power.
Our core tasks are: market research & evaluation, service for guests & tourism partners, tourism marketing, press & public relations, product development, cooperations & networks as well as projects. The basis of our tourism marketing is the analysis of statistical data and trend studies as well as our own evaluation, which has been continuously carried out since 2009. The first is a survey of the region’s excursion destinations, the second is a survey of larger selected events and the third is special surveys on specific topics. In 2016, more than 10,000 visitors were surveyed in this context.
The further development of service quality is a permanent process for us. For this reason, we have participated in the “Service Q” project of the German Tourism Association, as have numerous regional tourist information offices, and have received awards. In addition, we also have trained certifiers for the awarding of stars for holiday flats/houses and pensions, quality coaches for hiking-friendly businesses, can evaluate the bicycle-friendly businesses according to the criteria of the ADFC as bed + bike businesses and certify quality hiking trails according to the criteria of the German Hiking Federation.
In addition to our core tasks, we participate and support projects that aim to make the region even more attractive.