Exhibit

7 - 10 January 2027 | Jaarbeurs Utrecht

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More than a fair

The GetAway is an immersive experience where travel is lived, felt and experienced. Discover four thematic worlds, enriched with storytelling and sensory activations, combined with a data-driven lead generation system that makes your results measurable.

  • Experience the transformation: from a traditional trade show to an immersive, experience-first event.
  • Create connection: focus on culture, community and authentic experiences with your brand.
  • Activate your visitors: through workshops, tribe experiences, VR and storytelling.
  • Measurable impact: a data-driven lead generation system guarantees concrete ROI.
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Four worlds. One experience.

Hammock between palm trees on beach with setting sun

Sun, sea, relax. A mix of sunny Europe, Maldives, Hawaii, Bali & Caribbean. Visitors are immediately in vacation mode.
Woman climbs up rock face

Rugged expedition area. Feel the adrenaline and adventure.
Lonely hiker walks through snow-covered mountains

A wonderful world of cold and silence. Purity and grandeur come to life.
Busy street and tall buildings in Warsaw, Poland

The city is alive: street food, neon lights, layers of sounds. Intense, sensory and inspiring.
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