January 8 to 11, 2026
Exhibiting at
Vakantiebeurs
The Vakantiebeurs is the place to make a complete trip around the world without leaving the Netherlands. Here visitors can prepare optimally for their next adventure.
Concept
The Vakantiebeurs is the annual travel event of the Netherlands. A household name at home and abroad where unique connections in the travel industry are created by creating encounters between vacationers, locals, travel suppliers, travel professionals and destinations. The event brings the (travel) world together and turns every visitor into a world traveler.
Dates
Vakantiebeurs 2026 is January 8 - 11, 2026.
Travel Trade Days 2026 is January 7 & 8, 2026.
Facts & Figures 2025
72.273
Vakantiebeurs was visited by 72,273 vacation enthusiasts in 2025.
782
Vakantiebeurs had as many as 782 exhibitors in 2025.
118
More than 118 countries were represented at Vakantiebeurs 2025.
Watch the aftermovie of Vakantiebeurs 2025
Exhibitors on Vakantiebeurs in recent years
The workplace for innovative travel professionals
Are you working on the future of travel? Are you an independent travel advisor (ZRA), sole proprietor or innovator with groundbreaking ideas? Are you working on smart technology, sustainable innovations or innovative digital solutions? Or are you looking for an inspiring workplace where you can network with like-minded people? Then the JIM TravelHUB at Jaarbeurs in the heart of Utrecht is the place for you!
Discount on your next flight
Exhibitors of Vakantiebeurs 2026 benefit now from 10% discount on KLM, Airfrance & affiliated partners.
Sustainability at the Jaarbeurs
Our ambition is clear: to be the most sustainable organizer and facilitator of fairs and events in Europe. We aim to be CO2-positive, collaboratively building sustainable fairs and events, and we are proud and engaged residents of Utrecht. We create a positive impact together with our visitors, clients, exhibitors, organizers, and employees. From waste separation to sustainable marketing, and from circular stands to inspiring your stakeholders, read below to learn how you as an exhibitor at Jaarbeurs can make a sustainable impact.