January 8 to 12, 2025

& Travel Trade Day

The Vakantiebeurs is the annual travel event of the Netherlands. A household name at home and abroad, because it is not often that all the senses are stimulated under one roof by so many organizations and locals from so many different countries. Visitors come to the event to gain inspiration, discover new destinations, obtain substantive information and book their next vacation.

Will you be attending the travel event of the year at Jaarbeurs, Utrecht?


The Vakantiebeurs is the annual travel event of the Netherlands. A household name at home and abroad where unique connections in the travel industry are created by creating encounters between vacationers, locals, travel suppliers, travel professionals and destinations. The event brings the (travel) world together and turns every visitor into a world traveler.

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Facts & Figures 2024


Vakantiebeurs was visited by 71,112 vacationers in 2024.


Vakantiebeurs had as many as 1,052 exhibitors in 2024.


More than 100 countries were represented at Vakantiebeurs 2024.

Watch the aftermovie of Vakantiebeurs 2024

Travel Trade Day

In 2025, Travel Trade Day will take place on January 8 & 9. During the B2B Trade Day, travel professionals will come together to network, get inspired and do business.

Read more about Travel Trade Day

Exhibitors on Vakantiebeurs in recent years

Will you be there too?

Sustainability at the Jaarbeurs

Our ambition is clear: to be the most sustainable organizer and facilitator of fairs and events in Europe. We aim to be CO2-positive, collaboratively building sustainable fairs and events, and we are proud and engaged residents of Utrecht. We create a positive impact together with our visitors, clients, exhibitors, organizers, and employees. From waste separation to sustainable marketing, and from circular stands to inspiring your stakeholders, read below to learn how you as an exhibitor at Jaarbeurs can make a sustainable impact.

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