January 8 to 11, 2026

Exhibiting at
Vakantiebeurs

The Vakantiebeurs is the place to make a complete trip around the world without leaving the Netherlands. Here visitors can prepare optimally for their next adventure.

Will you be attending the travel event of the year at Jaarbeurs, Utrecht?

Concept

The Vakantiebeurs is the annual travel event of the Netherlands. A household name at home and abroad where unique connections in the travel industry are created by creating encounters between vacationers, locals, travel suppliers, travel professionals and destinations. The event brings the (travel) world together and turns every visitor into a world traveler.

Facts & Figures 2024

Vakantiebeurs was visited by 71,112 vacationers in 2024.

Vakantiebeurs had as many as 1,052 exhibitors in 2024.

More than 100 countries were represented at Vakantiebeurs 2024.

Watch the aftermovie of Vakantiebeurs 2024

Exhibitors on Vakantiebeurs in recent years

Will you be there too?

Discount on your next flight

Exhibitors of Vakantiebeurs 2026 benefit now from 10% discount on KLM, Airfrance & affiliated partners.

Sustainability at the Jaarbeurs

Our ambition is clear: to be the most sustainable organizer and facilitator of fairs and events in Europe. We aim to be CO2-positive, collaboratively building sustainable fairs and events, and we are proud and engaged residents of Utrecht. We create a positive impact together with our visitors, clients, exhibitors, organizers, and employees. From waste separation to sustainable marketing, and from circular stands to inspiring your stakeholders, read below to learn how you as an exhibitor at Jaarbeurs can make a sustainable impact.