January 8 to 11, 2026

Exhibiting at
Vakantiebeurs

The Vakantiebeurs is the place to make a complete trip around the world without leaving the Netherlands. Here visitors can prepare optimally for their next adventure.

Will you be attending the travel event of the year at Jaarbeurs, Utrecht?

The biggest travel event of the Benelux

The Vakantiebeurs is the annual travel event of the Netherlands. A household name at home and abroad where unique connections in the travel industry are created by creating encounters between vacationers, locals, travel suppliers, travel professionals and destinations. The event brings the (travel) world together and turns every visitor into a world traveler.

Dates
Vakantiebeurs 2026 is January 8 - 11, 2026.
Travel Trade Days 2026 is January 7 & 8, 2026.

Facts & Figures 2025

Vakantiebeurs was visited by 72,273 vacation enthusiasts in 2025.

Vakantiebeurs had as many as 782 exhibitors in 2025.

More than 118 countries were represented at Vakantiebeurs 2025.

Watch the aftermovie of Vakantiebeurs 2025

Sustainability at the Jaarbeurs

Our ambition is clear: to be the most sustainable organizer and facilitator of fairs and events in Europe. We aim to be CO2-positive, collaboratively building sustainable fairs and events, and we are proud and engaged residents of Utrecht. We create a positive impact together with our visitors, clients, exhibitors, organizers, and employees. From waste separation to sustainable marketing, and from circular stands to inspiring your stakeholders, read below to learn how you as an exhibitor at Jaarbeurs can make a sustainable impact.