THE VAKANTIEBEURS IN FIGURES

Facts & Figures

On the Sunday night, we had counted 100,797 visitors to the 2020 edition. All holiday enthusiasts who travelled to Utrecht to visit the biggest travel event in the Netherlands.

The survey of visitors and exhibitors has revealed a few striking facts:

  • Rating by visitors 7.3/10
  • Visitors of the Vakantiebeurs spend an average of €3,395 on holidays per person per year. This is €2,000 more than the average Dutch holiday maker

2,5x

holidays per year

€3.395

average amount spent on holidays per person per year

100.797

number of visitors

1.106

number of participants

WHO IS THE VAKANTIEBEURS VISITOR

Visitor profile

Visitors of the Vakantiebeurs spend an average of €3,395 on holidays per person per year.  On average, they take 2.5 holidays a year and spend 2.5 times more money on holidays and travel than the average Dutch holiday maker. These visitors come to the Vakantiebeurs for inspiration, to discover new destinations, to get more in-depth information and also to book their next holiday. This is a target group that you undoubtedly want to get to know better and want to reach out to!

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